Sequences (drip campaigns)

A sequence is a series of messages that go out to a contact in DMs automatically, step by step, with set delays. You set up the scenario once, subscribe a contact — and from then on the sequence runs itself: it warms up a lead, onboards a new customer, brings back someone who abandoned their cart. Sequences live in the “Automation” → “Sequences” section.

What a sequence is made of

A sequence is a set of steps, and each step includes:

• Message text — with variables in curly braces, for example {{first_name}}. Variables are substituted individually for each contact; custom contact fields are available too.
• Media — you can attach an image or a file to a step.
• A delay — how long to wait before sending the step: minutes, hours, or days. There are presets for common intervals so you don’t have to enter them by hand.

The editor shows steps in two views:

View	What it shows
Step list	Steps in order — handy for editing texts and delays
Timeline	The same steps on a time scale with cumulative time from the start — you can see how the sequence is stretched out across days

How to create a sequence

1. Open “Automation” → “Sequences” and click “Create”.
2. Choose the channel the messages will go through (for example, Telegram, Instagram, or Facebook).
3. Add steps: text with variables, media, and a delay before each one.
4. Save and subscribe your first contacts — from a flow or manually.

Tip

It’s faster to start from a ready-made template — the “Templates” button on the sequences page. A template creates a sequence with the steps and delays filled in, and the texts are easy to tweak to fit you.

Templates

The library has 16 ready-made sequences across 8 categories:

Category	Templates
Onboarding	5-day welcome series · 3-step newsletter
Courses	7-day mini-course
Warm-up	Pre-launch warm-up (4 days) · Holiday greeting
Reactivation	3-message reactivation · Collecting feedback after a trial
Trial	14-day trial onboarding
Sales	Nurturing a lead (5 steps over 2 weeks) · Abandoned cart (3 steps) · Follow-up after a demo (4 touches) · Upsell after a course
Events	Follow-up after a webinar (5 steps)
Loyalty	Thanks for your purchase (4 steps) · “Refer a friend” (30 days) · Anniversary (1 year)

How contacts join a sequence

Two ways to subscribe:

• From a flow — add a “start a sequence” block to the flow. When a contact reaches that step (for example, they submitted a request or clicked the right button), they’re subscribed automatically. More details in the Flows section.
• Manually — subscribe a specific contact on the sequence page.

A few nuances:

• A contact won’t enter the same active sequence twice — re-subscribing doesn’t duplicate anything, and there won’t be any extra messages.
• A contact’s participation can be canceled at any time — the remaining steps won’t reach them.
• If a step’s message fails to deliver several times in a row, the sequence is paused for that contact.

Custom contact fields

Custom fields are your own contact attributes (city, order amount, appointment date, and so on). They’re set up at the organization level and visible to the whole team. Five types are available:

Type	What it stores	Notes
Text	An arbitrary string	Up to 1000 characters
Number	A numeric value	—
Date	A date	—
Select	One value from a defined list of options	You set the options when creating the field
Checkbox	Yes / no	—

Where custom fields work:

• In flow conditions — you can branch the scenario based on a field’s value.
• As variables — they’re substituted into message texts via {{…}}.
• Filling them in — manually in the contact card or automatically from a flow (flows have a block for setting a field’s value).

Note

If you delete a custom field from the organization settings, the values already saved on contacts aren’t erased — but the field no longer takes part in conditions and variables.

Testing before launch

Before you subscribe real subscribers, run the sequence on yourself: the “Test” button on the sequence page opens a contact search — pick your own conversation (or a colleague’s) and check how the texts, variable substitution, and media look.

Analytics — where people drop off

Every sequence has step-by-step drop-off analytics: how many contacts reached each step and where people stop responding. That makes it easy to find the weak spot — a delay that’s too long or a text that didn’t land — and fix exactly that, without redoing the whole series.

Sequences, flows, and broadcasts — which to choose

Tool	When to use it
Sequences	A series of messages to a single contact, stretched out over time — warm-up, onboarding, win-back
Flows	Branching “if — then” scenarios that react to a contact’s actions and replies
Broadcasts	A single message to your whole audience at once — an announcement, a promo, a survey

The tools complement each other: for example, a flow catches a comment under a post, hands out a lead magnet, and immediately launches a warm-up sequence.